+6%
U.S. toy industry sales growth in 2025
U.S. dollar sales grew 6%, with unit sales up 3% and the average selling price up 4%.
Link to this statisticSource: Circana, U.S. toy industry results for 2025, February 2026FANToyStore Reference
Toy industry statistics.
Current U.S. market, collecting, category, and safety figures for writers, collectors, gift buyers, and curious kids.Current toy market figures
These figures bring together the newest available U.S. toy-market reporting from a recognized industry source. Each number links to the publication that reported it, making it simple to check the original context before sharing.
$2.5B
Pokemon trading card game sales in 2025
Pokemon was the top U.S. toy property, with dollar sales up 87% year over year.
Link to this statisticSource: Circana, U.S. toy industry results for 2025, February 2026+37%
Games and puzzles sales growth in 2025
Games and puzzles posted the fastest growth among the leading U.S. toy supercategories.
Link to this statisticSource: Circana, U.S. toy industry results for 2025, February 2026+15%
Building set sales growth in 2025
Building sets were one of the strongest-growing major toy categories in the United States.
Link to this statisticSource: Circana, U.S. toy industry results for 2025, February 2026+20%
Explorative and other toy sales growth in 2025
The category was another leading source of growth in the U.S. toy market.
Link to this statisticSource: Circana, U.S. toy industry results for 2025, February 2026+18%
Growth in $30 to $69.99 toys in 2025
The middle price tier led U.S. toy-industry dollar growth, showing continued demand for considered purchases.
Link to this statisticSource: Circana, U.S. toy industry results for 2025, February 2026Toy Safety
Safety figures worth keeping in view.
A well-loved toy deserves age-appropriate play, intact parts, and attention to its original safety guidance.145,500
Estimated toy-related emergency department injuries in 2024
This estimate covers toy-related injuries treated in U.S. emergency departments among children younger than 15.
Link to this statisticSource: CPSC, November 202574%
Share of 2024 toy-related injuries involving children age 4 and younger
Young children accounted for nearly three quarters of the toy-related injuries tracked in the report.
Link to this statisticSource: CPSC, November 2025Sources and notes
How to use these figures.
Each statistic on this page reflects the latest dated report named beside it. Market figures describe sales growth and category movement, while the safety figures describe reported U.S. emergency department injury estimates. Source reports use their own definitions and coverage periods.
- Circana, U.S. toy industry results for 2025February 2026
- U.S. Consumer Product Safety Commission, Toy-Related Deaths and Injuries, Calendar Year 2024November 2025
Cite this page
FANToyStore.com, Toy Industry Statistics, updated September 15, 2026. Link directly to a statistic using its heading or anchor.